Influencer campaigns aren't just collaborations. It is a useful marketing channel raise your brand's awareness, reach new audiences and sell more products. It was shown that 56% of young Americans have purchased a product after seeing a post from someone they follow - that’s why if you haven't considered influencer marketing yet, you probably should.
But how can you make sure you nail your influencer marketing strategy? Here’s a brief outline!
1. (Obviously) Set Clear Campaign Objectives
Alright, before you start, what's the game plan? Are you aiming for global domination, and skyrocketing sales, or just want to increase brand awareness? Define those objectives, and watch for key themes that could align accounts of digital creators with your brand's values and goals.
2. The Authenticity - No Scripted Nonsense
Authenticity is not just a fancy buzzword; it's the key ingredient of influencer campaigns. Forget the fake-smile endorsements; we're talking about influencers who genuinely vibe with your brand. When an influencer's relationship with your product feels real, the audience can sense such authenticity.
3. Target Audience Alignment
Picture this: the influencer is a top fashion content creator but you’re brand oscillates around health and wellness and even though you spend half of your budget on them they’re not going to tap into your audience’s psyche! Choose content creators whose audience matches your dream customers, and you've got a direct line to the right ears and eyes.
Extra tip: Check where most of the influencer's followers are based in. If you aim to increase sales in the US but you decide to work with UK based influencers, chances are you won't make any revenue!
4. Quality Content Creation - lighting, sense of taste, equipment etc.
Content quality has to be top-notch. Influencers who can turn ordinary moments into visual masterpieces are your go-to. Whether it's high-end editing skills, captivating captions, or an aesthetic that's a perfect match for your brand, quality content isn't just a want – it's a must.
5. Resonance with Brand Essence
Not every influencer is your brand's soulmate. It's like dating; you need the right chemistry. The magic happens when the influencer or content creator isn't just a walking billboard but an extension of your brand. If they can seamlessly blend with your essence and vibe, you're not just selling a product; you're telling a damn good story. For example, a collab Gymshark and David Laid.
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